Colours and Light | Created by Alex Wain

Giving a demo at the MySpace Music press conference October 1st 2009

It’s been a hectic few days, in fact the last couple of weeks have been somewhat of a blur. This is largely due to spending excessive hours @ work, in preparation for the launch of MySpace Music in Australia and New Zealand.

On October 1st, key media players across Australia were invited to come down for the great unveiling and celebrate it’s arrival at the press conference. From the major record labels (who have equity in the venture) through to established news outlets such as SMH, News Ltd, to industry coverage from the Music Network and support from the ever dependable ABC, everyone, who is anyone in Australian media, was there.

As you’d expect, there was a tremendous amount of excitement, fanfare and relief on the day. The product had been in development for over a year, with on-going rumors raising the expectation levels each and every day, however, I’m delighted to say they’ve been met & even exceeded with it’s launch. It really is a fantastic avenue for musicians and there’s little doubt in my mind, that it’s a massive step-forward for individuals who are fans of music and want free, quick and easy access to it.

As a result, Australian and New Zealand MySpace users can listen to songs & albums from over 5 MILLION artists on the site, including their extensive back catalogues.

It’s mind-boggling trying to even begin to comprehend that isn’t it

To give you an example,  Elvis Presley alone has 121 albums available on MySpace all of which you can stream in their entirety, unlimited, legally and for free.

(I’ve been listening to Daft Punk’s 2007 Alive album religiously recently).

Plus you can create your own playlists and share them with friends – just like you did with those old-skool mixtapes back in the 80’s & 90’s. Even Australian Prime Minister Kevin Rudd has put together his own personal playlist on the site, respect!

Those two quick examples alone, should demonstrate the reach, influence, impact and potential MySpace Music has. It truly is instant and free access for everyone who is a fan of music. Come and try it out.

Exciting times ahead

Speaking of exciting times, in under a week, I’m heading down to Melbourne to go and see Marilyn Manson play two shows there, how is that for dedication hehe, I seriously can’t wait, my version of a mini-holiday.

I’m actually seeing him twice in Sydney, so all up 4 times in 5 days, and if I’m really lucky who knows, I might even get to meet him again. If I do, rest assured I’m going to send the world the photos! His new record ‘The High End Of Low’ just keeps getting better and better with each listen.

I’ll be updating and using Twitter whilst I’m down there, so please do stay in touch if you don’t already. It blows my mind that I can take a photo from my Blackberry, send it to Twitter, which then syncs with my MySpace and Facebook accounts, allowing you guys to all view it.

I used it today actually.

I found this chap, around the back of Oxford Street, left for dead on the side of the curb, after a big night out. So I took it upon myself to prop him up and arrange him in a manner the locals would approve of….

I left him there like that, so here’s hoping he gets lucky tonight.

It’s true, I rarely fail in finding ways to amuse myself haha!

Alex

p.s. Today I watched my beloved Sydney FC return to the top the league, Arsenal hammered Blackburn 6-2 and EVEN Norwich City won 5-1. Talk about a great weekend of football!